American Girl Place

Blogway Baby is in Chicago this weekend, and we're going toThe Producers closing night Sunday. More on that tomorrow.


In the meantime, I took my daughters to the American GirlPlace store today. For those of you not in the know, American Girl, also affectionately known as "Bank of American Girl", is one of the most impressive marketing machines ever assembled in the history of dolldom.

The history of American Girl is a wonderful story of entrepreneurship. According to the Web site:
American Girl was established as Pleasant Company in 1985 by founder Pleasant T. Rowland, a former educator and publisher of educational materials. She created the American Girl brand as a way to educate and entertain girls with quality books, dolls, and toys that integrate learning and play experiences while emphasizing important traditional values. Since that time, American Girl has become one of the nation's most respected brands and has earned the loyal following of millions of girls and the praise and trust of parents and educators.

Mattel, Inc., the world's leading toy maker, acquired the American Girl business in 1998. The company continues to operate as an independent subsidiary out of its main headquarters in Middleton, Wisconsin.
At American Girl Place, they have their own restaurant (where you can have tea with your doll), a photo studio (where you can address and get your photo taken with your doll), a doll salon (where you can get your doll's hair done up), and a live musical theater show called Circle of Friends.

Circle of Friends was written by Gretchen Cryer (Book and Lyrics) and Nancy Ford (Music), who are frequent collaborators who wrote the landmark feminist musical I'm Getting My Act Together and Taking It On The Road.

My kids liked the show. Y'know, it wasn't bad...the dialogue pieces out of the gate were weak, and the show gets off to a slow start. However, the numbers with the classic 'American Girls' are fun, and the show really picked up with Addy's number, which the young actress who played Addy sang the crap out of...

My girls were particularly interested in the story, which was about friendship and jealousy. They were able to easily identify with the problems the show was illustrating, and I think that a gentle lesson was easily imparted.

And all the music was live...no tracks. The band consisted of two keyboards and a flutist, which was different.


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